Brooklyn Roasting Company. One for the Neighborhood.
May 20, 2016
Brooklyn Roasting Company
25 Jay Street
Every neighborhood needs a coffee shop. It doesn't have to sell smoothies and cold-pressed juices as well, and it doesn't have to have a bookstore attached to its hip, but if it does, you've likely found a great place.
Enter Brooklyn Roasting Company. The Brooklyn coffee shop ––– headquartered in Dumbo with additional locations in the Flatiron District as well as the Navy Yard ––– moved in in 2012. Since then, it has steadily become a neighborhood stalwart.
Before, after, or during your coffee, be sure to stop into the Melville House, located just around the corner at 46 John Street. And here's a tip: you don't have to walk around the corner to get to the Melville House. Just enter through Brooklyn Roasting Company.
If you want to meet a friend for coffee in Dumbo, then Brooklyn Roasting Company should leap into your mind first. With couches, chairs, and drafting tables aplenty, the shop carries an inviting and rustic feel, replete with metal and wood, and wood and metal ––– and amongst all of the raw materials, if you look up into the storage space above and behind the dueling barista bars, you can see bags and bags of coffee beans, just waiting to be brewed.
The company prides itself on its earth-friendliness. Their website reads, "We’re also pretty serious about 'green thinking:' recycled materials and refurbished equipment use, clean-powered distribution, and old-fashioned friendliness."
And while every food and/or beverage company wants to be viewed as environmentally-friendly (as well as friendly-friendly), as you float about B.R.C.'s sprawling indoor space, or settle into a cozy corner, you may very well decide that they've actually lived up to their claim.
The music is carefully selected, and though it leans toward the indie ––– think Neon Indian, Washed Out, and from time-to-time both of the Mr. Stevens (Sufjan as well as Cat) ––– whoever handles the playlist does a solid job of hinting at rather than forcing an atmosphere.
As their website promises, "We're not really coffee snobs . . ." their baristas and cashiers honor the claim. And though its a large space, the shop carries a great small town feel. One Thursday morning in early May I jumped in for a pre-work cappuccino.
After I ordered, the cashier, on beat ––– one-then-two ––– reached down to grab an 8 oz. cup as well as a sharpie. Braced and ready to scribble, rather than blankly asking me for my name, he looked me in the eye, paused, and smiled: "Remind me of your name again."